a. Personal Information

While users can view our website by browsing anonymously, we collect identifiable personal information (“Personal Information”) about Sites users when they voluntarily register or otherwise sign up with the Sites, contact us via the Sites, or voluntarily provide it to make purchases from the Sites, as applicable. Sites users may provide Personal Information for various reasons, including but not limited to, for the purposes of obtaining newsletters, product information, event information, and services, to answer surveys, enter contests and receive notice of other promotional opportunities, and to make purchases, as applicable. The type of Personal Information that we may collect includes name, address, phone number, email address and purchase information such as credit or debit card information used to facilitate the sale of DEA classes, products, as applicable. We may also use the information that you provide to create a personal customer profile in order to let you know of products or events that may be of interest to you and to streamline future purchases, as applicable. We may combine Personal Information we collect on the Sites with other information we collect offline about users to better tailor marketing or website content or for other related purposes, such as internal research. For information on how to opt-out of allowing us to use your Personal Information, see section 6 below.

b. Non-Personal Information

We collect certain aggregate and non-personal information when you visit the Sites. This information does not relate to a single identifiable visitor. It tells us such things as how many users visited the Sites and the pages accessed. Collecting this information helps us tailor our Sites to our visitors.

When you visit the Sites to browse, read or download information, we automatically collect standard computer information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring website addresses. We generally do not link standard computer information to anything that will allow us to identify users unless to enforce compliance with our rules or terms of service or to protect our service, sites, users or others.

We also may collect aggregate and non-personal information through “cookies” or “web beacons,” as explained below.

Cookies: Cookies are pieces of information that any website may transfer to your browser that are then stored in your computer system. Cookies are returned to the website that deposited them when a visitor returns to that site. Cookies tell us, for example, whether a user is a first-time visitor or has visited the Sites before and what areas of the websites are of greatest interest to the user. The deposit of cookies by the Sites may enhance your online experience by allowing us to save your preferences for your next visit. Our cookies may also measure the general activity on the Sites, which allows us to determine which areas and features are most popular. This information allows us to make improvements to our Sites.

Most web browsers are set up to accept cookies. You can, however, reset your browser to refuse all cookies or to indicate when a cookie is being sent. If you choose to decline cookies, some of the functionality of the Sites may be impaired.

Web Beacons: Web beacons, also known as “clear gifs,” “one-pixel gifs,” “web bugs,” “Internet tags” or “pixel tags,” are small graphic images on a website or in an e-mail that allow us and third parties to monitor the activity on the Sites or to make cookies more effective. Web beacons allow us, or third parties working on our behalf, to gauge and enhance the effectiveness of our marketing by transmitting information about whether you follow links in our e-mails or websites, and by gathering information about the sites you visit before and after visiting our websites. We use log files to store the data that is collected through Web beacons.